Saturday, September 12, 2015

Cliff Drive Questions/Answers

Audience definition & characteristics
  • Who are you trying to help?
    • We are planning to reach out to the neighborhoods in North East Kansas City. Specifically the Cliff Drive Organization.
  • Who are you trying to reach?
    • The community surrounding Cliff Drive. There are about six different neighborhoods that frequent Kessler Park and the drive itself. 
  • Who are the stakeholders?
    • The stakeholders are everyone that uses that park and drive. Bikers, hikers, rock climbers, disc golf enthusiasts, long boarders, the community.
  • Who will be affected positively?
    • everyone using the drive and park.
  • Who will be affected negatively?
    • the people who dump their trash on cliff drive and vandalize the park.
  • How are the people related?
    • They all use the drive for something and live in the area.
  • What are their needs?
    • The most important needs for the community are a safe and clean environment fort them and their families. The park itself is beautiful, large, and has something for everyone. So the needs are almost limitless. But the mot important one is that the park needs to be clean, safe and utilized for its full potentials. 
  • How does your idea support (or change) those needs?
    • If we use our design knowledge  to increase way finding, social awareness or bring more attention to the park then there will be less dumping and create a more friendly environment.
  • Who are you communicating this need to?
      • we want to communicate this to a large group of people. As many as we can obviously. I think that the people of the surrounding neighborhoods will really benefit and even better the people of Downtown KC.
    • Why?
      • so people are aware of this park and all it has to offer. It is a travesty that it is in the condition it is in. 
  • What is their current level of understanding?
    • They are aware of the trash problem but no one is willing to stop or fix it.
  • Where are they on the receptivity scale?
    • I would put them at a 6-7. Everyone knows everyone and the problems but only certain people are willing to be active about it.
  • Why do they care?
    • They live in the neighborhoods, it is their closest and biggest park. It also gives their children a place to run around and be happy. As well as the parents to exercise, get away to nature.
  • Why aren’t they doing anything already?
    • Laziness and unawareness of how many plans are going to be set in motion to make their area great.
  • What may change their mind and why?
    • If they see how much that the board and volunteers have done and are planning to do they might start to be active. I think some people just assume nothing will ever happen. So we need to change that. 
  • What influences them and why?
    • A safer and better park. A place to be with their family. But safety most of all.
  • What is the best way to reach them (their communication environment)?
    • Through social awareness, community meetings, flyers, mailers, people in the park, people using the park, neighbors. 




Strategy
  • What is your audience’s current position?
    • They are a community that are trying to get by and have this amazing park but no one using it. to its full potential. 
  • What will nudge or change this (receptivity scale)
    • Our project.
  • What would change if your project was successful?
    • The park would either get better way finding, it would be cleaned up, more visitors, more awareness, a safer park and drive. 
  • After discussion with your audience/stakeholders/community leaders, what is the core problem you seek to address?
    • Making a better park and safer environment.
  • What resources are needed to address the change?
    • manpower, financial, etc.
    • hard goods
    • materials to produce for marketing
  • What resources are available?
    • there is some grant money coming in, there are also a lot of volunteers, but very little design and marketing.
  • What are avenues to get the resources?
    • our solution to the problem.
Identify your advocacy goal
  • What pieces of information will have the most impact in reaching that goal?
    • flyers, website info, reaching out to the community, signage.
  • Identify the sources to find this information
    • interviewing and asking the community.


Immersion
  • How do you plan to immerse yourself in your community
    • volunteering and attending community meetings regularly 
  • Who are the community leaders and partners?
    • WILL ROYSTER – PRESIDENT Cliff Drive
    • BRETT SHOFFNER - EXECUTIVE DIRECTOR Cliff Drive
  • What are your interview questions?
    • How long have you been involved with the area?
    • what is the biggest problem facing cliff drive?
    • how involved is the community?
    • what is the biggest draw in the area?
    • what events are held in the area?
    • what are your current goals for the project?
      • What has been done to work toward these goals?
    • what are your future goals for the project?
    • what organizations are currently involved in the project?
      • how are they involved?
    • how many people visit the area annually?
      • are these people from the area or visitors?
      • what brings them here?
      • are most people regulars or one time users?
    • how big is the park?
    • how big is the surrounding area?

  • How are you immersing yourself in the community? (touring the neighborhood? regular meetings with community leaders? conducting focus groups? canvassing the community?)
    • touring the neighborhood
    • regular meetings with community leaders
    • Voulunterring
  • Where are you volunteering?
    • cliff drive and kessler park
    • possibly kc museum

Research methods
  • User research: done before or during the design phase.
    • this isn't really a question
  • Who will use this design?
    • park patrons. Hikers, bikers, general public
  • Where/how will you conduct your qualitative design research? (primary design research: learning about the audience by listening, watching or experiencing their lives firsthand.)
    • narratives
    • ethnographies (observation/contextual inquiry: what people actually do, rather than what they say they do)
    • case studies
    • interviews
    • neighborhood meetings
  • Where/how are you conducting your quantitative design research (secondary design research)?
    • search engines, websites
    • libraries
    • talking to public officials
  • What information-gathering tools are you using? (camera, recorder, note-taking, video?)
    • camera
    • note taking
    • video

Analysis
How will you turn collected data during research into actionable information?
  •  Audience persona(s)
  •  Scenarios/storyboards
  •  Reality maps/journey maps
  •  Mental models
  •  Influence maps
  •  Infographics

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