I went to 75th Street Brewery and got to taste some of their beer and take in the enviornment. It is a quaint little bar and restaurant complete with a small little brewing set up. The branding and vibe on the inside is nice. Lots of chalk board stuff as well as hand painted wall graphics, with plenty of large metal signs. It is a classic bar, dim lit and homey. I think I will have to go in that direction for my rebranding, and make it more of a revamp.