This is their current logo.
This is their current logo. I think that it's pretty dated and could definitely use some fixing up. A breath of fresh design air if you will. I think it is trying to hard to look like a beer logo, using a distilling tank, wheat, and a bottle cap. Maybe it doesn't need that much imagery. It could be simplified and refined I think.
There is a lot to do with beer as well, a lot of imagery to work with and a lot of collateral as well. Collateral ideas so far are:
- bottle caps
- new labels
- beer tap handles
- bottle openers
- those bottle opener magnet things?
- and all that jazz