Friday, March 6, 2015

PSA Progress

Our biggest struggle was honing in on a concept and figure out what we are going to do with his whole project. We revised some project we saw that truly made an impact on us and tried to figure out what they did that made us so passionate The first thing we visited was the "division of wealth" video. What really drew us to it was the visuals and the dramatism that was there. The huge visuals of the fake money were truly impactful, way more than that of just hearing the facts. What we looked at from the Kony 2012 was the impact that their swag had on the masses. Everyone in high school had the Kony 2012 bracelets, t-shits, and stickers.

After visiting the two ideas that really inspired us we faced the challenge of bringing that into our project. We thought something most impactful would be a display of infographics through a video, interactive projection, or something largely visual and interactive. These infographics would be from cities that have highest crime rates and compare different information. While at our spacial experience the view would have the option to donate food to help these communities or donate 15 dollars and receive a box full of different items that help spread our campaign's message. this box would contain items such as stickers, posters, postage paid envelope to city governments to share their story or how their lives' have been affected.





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