Wednesday, February 4, 2015

Start to a Creative Brief

Creative Brief


  • What is the project?
    • Chris Meier needs self-branding for an online presence, resume, portfolio, business cards, leave behinds, etc.
  • Who is it for?
    • Chris Meier who is a Midwest designer from born and raised in St. Louis. Chris then moved to Kansas city to pursue graphic design at KCAI. Chris enjoys music, color, pattern, geography, and vintage imagery. When it comes to design, Chris dabbles in just about everything, flat vector, photography, motion, type, illustration, etc. He especially likes to collage in his free time and combine opposing imagery next to each other. Using color, pattern, and imagery, Chris creates bright and interesting compositions. 
  • Why are we doing it?
    • To aid Chris in finding a mark or style to brand himself with. 
  • What needs to be done?
    • logo
    • lettermark
    • color palettes
    • resume
    • cover letter
    • style
    • feel
    • imagery collected
  • Audience
    • Other designers in the community. Also printmakers and other creatives from around the Midwest. Music lovers, collage lovers, pattern and color lovers.
    • Age group might range from 18-40
  • Visual Style
    • Can include: music, space, geometry, geography, floral, Japanese, color, vintage look, simple, or clever
  • Style
    • something illustrated or simple flat vector
  • Current URL
    • http://christophermeierdesignblog.blogspot.com/
  • Current Tagline
    • none
  • Current Social media
    • Facebook
    • Instagram
    • Tumblr
    • Behance
  • Current Approach
    • Likes to post progress and finished products as well as life photos but does not hashtag anything there fore hindering his ability to get notices from random followers that also share his same hobbies.
  • Typeface style
    • open
  • Colors
    • warm
  • Descriptive Words
    • modern
    • gridded
    • playful
    • urban
    • dependable
    • analogue and digital
    • midwest
    • music driven/influenced
    • cultural
    • pattern based
    • dynamic
    • tenacious
    • self-driven
    • pays attention to things
    • observant
    • humorous
    • predict trends
    • symmetrical



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