Chef Leroux This first one is catered specifically to the south. Souther cuisine and the spice of life that comes with it. I think that this could be a good direction just because there is so much activity and variety going on when it comes to the south. Also family and community is very large in that area so this could potentially cater to families.
Javi This is catered more towards affordable and normal college student.
Sid - for all the extremist out there, this is catered more to the kick and flavor of the hot sauce. The intense feeling you get when your mouth is burning from hot sauce. The same rush one would get from skydiving.