These are my two semi-final revisions for the e-blasts. I think that depicting the actual areas of drilling was a good part to focus on for a background picture. These are mostly type based, large type because when scrolling people read quickly and don't want to stop for small type. I think that the bold, oblique and short facts are good for getting a quick point across also they give the reader a general idea of what
the cause or concern is about. At the end of both would be buttons or links to other sites or informational pages around the web. The last thing they see will be the option to help or not, if a designer puts that at the top of the e-blast the viewer might immediately scroll past it.