For my final e-blast I started with a quote from a government representative to state ethos, which uses credibility to back the statement. Behind that is a picture of an actual oil spill creating pathos an emotional tie to the piece that makes the viewer feel swayed towards the concern. In the middle I simply stated facts as well as one of my tag lines, and some simple vector imagery. I used vector imagery instead of the sand mostly in an attempt to keep the e-blast looking clean. This middle section
brings out logos, using factual information to try and sway the viewer. At the bottom, I placed what would be a set of buttons for the viewer to help donate, learn more, or volunteer.