This is the quote Mike and I have decided to go with. It is simple and to the point which is one of the things I enjoy about it. This quote also holds to true to graphic design, getting one's point across as effectively and efficiently as possible. One of the qualities that you see in design is simplicity, how simple can someone make a design but still send a strong message? The more thought you put into a design the less you need to do with that design, and the better you get at that, the stronger your designs will come out.
The four words that this quote uses have lots of potential to be played with. The word "think" can be animated many ways, you can expand the letter spacing to make the word seem longer than it is, as if it has substance in it, just as ideas do.
More and Less are both contestants for play as well. More could possibly be printed multiple times, bolder, larger, etc.
Less can be used in the same way, it could be faded, smaller, tighter, etc. I am interested to see what happens to these two words if we flip them too. What if we made more smaller? This might make the viewer have to think about the design more, which is what the whole quote is about, thinking more.
The word design is obviously an important part of this quote, and almost anything that has to do with design can be applied to this word. So I'm leaving what we do with this word open to interpretation.
Ellen Lupton is a graphic designer, writer, curator and much more. She is more popular for her typography work than anything else she does I believe. Ellen has written many books for designers and about design as well. When it comes to her designs she likes to do typography based work and use Bauhaus methods, or at the least that is what her designs are based upon.
Some literature she has put out.
The ABC's of Bauhaus, the Bauhaus and Design Theory
Design Writing Research
D.I.Y.: Design It Yourself
Skin: Surface, Substance, Design
Mixing Messages, Fall, 1996/Winter 1997
Graphic Design: Now in Production, October 22, 2011 – January 22, 2012
Mechanical Brides: Women and Machines from Home to Office, August 17, 1993 to January 2, 1994.